Friday, August 15, 2014

Hering back to betting on the basic models

The Hering is bringing back the basic models the brand in its new collection. The pieces come in new guise, aligning style and comfort. The proposal is to offer consumers lighter fabrics with different finishes. The products are divided into three groups: new basic (with highlights for premium fabrics and materials mix), basic and basic always reworked. The offers keep one of the main attributes of the brand: the attractive cost-benefit ratio.
In this release of the amended Basic, consumers will find more modern items, like races with lace details. The shirts also will gain an air of sophistication. Flamê parts of viscose count with details in crepe and viscolinho with metallic stitching. Another new feature of the collection is the bet in a mesh Peruvian pima cotton originated, that – hand-picked – guarantees extra long and thin fibers, with softness, shine and durability.
Mundo Marketing - 14/08/2014
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