Change guy outlets to compete with malls

São Paulo – The outlets are becoming, to draw the attention of the generation Y and conquer the space of shopping malls.
Traditionally, the shopping sites with reduced prices are on highways, distant from major urban centres. However, are closer to the big cities and investing in movie theaters, food courts and other forms of entertainment.
The urban outlets aimed at attracting people of generation Y, which often have no car to go long.
The movement of outlets in major cities began a few years ago in the USA, but only arrived in Brazil, stated André Costa, founder of the Brazilian Agency of Outlets (About). There, the average of visits to an outlet was between 4 and 6 times a year. With the greater proximity of spaces with the cities, the average went up to 12 times a year.
Here, the Lapa, in São Paulo City, is to be inaugurated next year already with this proposal, as well as the City Aracaju in Sergipe. The Fernão Dias Outlet, in Atibaia, will build movie theaters and improve your mix of entertainment and, at the same step, America Outlet, in Feira de Santana (BA) also started the construction of cinemas.
The time of outlets
In the last two years, hundreds of department stores and shopping malls closed their doors in the United States.
In addition, the crisis in Brazil has shaken the malls, which shut down nearly half of the stores and embittered huge losses. The malls opened between 2013 and 2015, for example, came with 45% of operating empty stores.
The crisis, however, was an opportunity for the outlets. As these centers offer discounted items including increased demand. "As the outlet is recognized as a place with discounts, the crisis did not affect the format, not here and not in the United States," said Costa.