Brastemp launches domestic machine drinks in capsules

Brastemp presented this Tuesday (26/8) your machine of beverages "on demand", the platform b. blend. B. blend is the first platform in Brazil to offer drinks in ten categories, including soft drinks, which can be prepared from capsules and at the touch of a button. With an all-in-one machine, consumers can prepare at home drinks with and without gas, hot and cold.
"B. blend was designed for Brazilian homes, represents one of the biggest innovations of Brastemp in recent decades and will transform the experience of people in relation to beverages. Consumers will have the drink they want, anytime they want, and at the touch of a button. We are launching a high-tech business that includes appliances, services and drinks, "says Fernando Yunes, Senior Director of new businesses of Whirlpool Latin America.
The proposal changes the entire consumer experience with drinks at home: since the purchase, through storage, until consumption. In addition to purified water natural, cold or warm with gas, b. blend offers initially, 24 types of drinks in capsules, among soft drinks, juices, nectars, teas, coffees, ice cream and hot chocolate, frapês, energetic and non-alcoholic cocktails. When you put the capsule in the machine and by pressing just one button, the appropriate preparation mode is started automatically, preparing each drink in measured and ideal temperature, one following the other.
For the launch, Whirlpool entered into a partnership with Bevyz, a company based in Europe, which develops technology for the beverage market and holds the technique and the license of the capsules that will be used by Whirlpool in Latin America. The brand Bevyz also subscribes to the machine and the capsules b. blend, and will collaborate in the development of new flavors and new categories of beverages including soups and beers.
Among the companies that also contributed to this project is Embraco, the world leader in the market of hermetic compressors for refrigeration, which developed the technology to carry out the functions of cooling and heating.
The machine presented on Tuesday is for residential use, but there will also be a model for commercial use.