Pomarola line Lévia healthier now and with new look

Pomarola Lévia line became even more healthy. Cargill, following the trend by the search for a balanced diet, decreased the amount of sodium in the sauce, resulting in an even lighter product, besides being low in calories.
The improvement came with the modernisation of packaging. In order to align the branding of all products Pomarola, strengthening further the brand that is the consumer's favorite, packing Lévia won new look. This movement had already happened with the line Pomarola Recipes in October 2013.
Pomarola Lévia line brings tomatoes sauces ready, that help make your meals more balanced. There are three versions: the traditional ricotta cheese with oregano and Basil with Mushroom, which in addition to tasty, are ideal for a more balanced lifestyle.
Market recognition
A survey conducted by specialized firm Ipsos showed that Pomarola, mark Cargill, tomato is known for 94% of consumers of tomato sauce and is present in 76 percent of Brazilian homes. Is the brand top of mind in sauces, i.e. the most remembered by the consumer.