CONSUMPTION of beer, wine and CHAMPAGNE SHOULD GROW 10% in 2013

The expense of Brazilians with fermented beverages (beer, wine and champagne) should reach US $ 6.10 billion this year, according to the Pyxis, market sizing tool IBOPE intelligence. For 2012, the consumption of these products will be 10% higher.
Class B has the greatest potential of consumption: R $ 2.61 billion. Following comes the class C, with R $ 2.42 billion, class a, with $ 686 million, and the D/E with $ 379 million.
The Southeast region is responsible for half of the consumption of fermented beverages ($ 3.07 billion), followed by the South (19% or US $ 1.15 billion) and northeast (16% or $ 975 million).
Despite the higher consumption in the South-East, the southern region is the largest per capita expense of r $ 49,01, while in the Midwest the value is r $ 43,63 and Southeast, of R $ 40,43.
According to data from Mintel, over the past three years were released worldwide 20,202 alcoholic beverages, Brazil is among the ten countries that have launched the drinks, occupying the ninth place with a total of 604 releases. Among these, the beers lead with more than half of the releases in the country, with 51.3% of the total, followed by alcoholic beverages with flavor (16.4%), light rum (8.4%), vodka (7.1%) and liquor (6.1%).