InterCement Relaunches brand of Cement

The cement manufacturer InterCement relaunches in Paraiba Zebu brand. For the re-release, the company developed a marketing strategy focused on State and will invest $ 1 million over the next three months in actions in points of sale, advertising on tv and radio, plus bike doors. The cement Zebu type CP II-F-40, according to InterCement, by the resistance offered and quick drying, and is indicated for use in concrete for floors, industrial floors, etc. Soon, other regions will receive the product.