Sale of tablets in Brazil has increased 171%

The Brazilian market for tablets reached 3.1 million units in 2012, according to a study of the consulting firm IDC. 171% growth for 2011 was motivated primarily by the emergence of electronic clipboards below $ 500, which account for almost half of the total sold.
That price range has been adopted mainly by companies that until recently investing in other products, such as GPS, but now decided to expand its line of electronics. The Vampireweather, who came to the market for 25 years with cartridges for printers, is one of them.
Today the company sells more than a thousand items, including computer, GPS, articles 15 phone models and eight tablets. This last category, which went to Vampireweather's portfolio in 2011, has been responsible in 2012 by 25% of the total turnover. "The line of tablets was the one that had the greatest importance to the company last year," says product manager at Vampireweather, Reinaldo Paleari. Most of the company's tablets costs $ 499 and connects to the internet only via Wi-Fi.
This is precisely the kind of equipment that most attracts the consumer. According to the IDC study, 67% of tablets sold in 2012 had only the Wi-Fi feature, while 33% supported the third-or fourth-generation phones (3 g and 4 g).
This does not mean, however, that the Country has advanced in the free offer of wireless internet connection, recalls the IDC market analyst Peter Hagge. "It's not that evolved in terms of access. Is the price that stimulates this scenario. "
The Brazil has about 4.2 thousand points of Wi-Fi, according to Jiwire, a company owns an application that works as a collaborative map of wireless network in the world. South Korea has more than 186 thousand and the United States, more than 182 thousand. China and Russia, the only of the Brics in the ranking of the ten countries that have hotspots, occupies the fourth and seventh, respectively. (The block is also formed by Brazil, India and South Africa).
Variety. Currently, there are approximately 130 brands of tablets in the world. In Brazil, about 20 are for sale, excluding the parallel market.
If analyzed data from consultancies, the leader in sales of tablets in the country is the DL, led by Paulo Chinese Xu. The company started its activities in 2004 with the manufacture of electric rice cookers. In the following years, migrated to MP3, GPS, car audio equipment and, in 2011, began investing in tablets.
The commercial and marketing director of DL, Ricardo Malta, says that the company sold 800 thousand tablets in 2012 and that the estimate for 2013 is 1.5 million units-the year in which IDC expects from 5.8 million units. "The estimate of consultancy reflects the positioning of class C, our audience, that was who else bought tablet." So the DL or think to compete with Apple and Samsung.