Kirin Brazil launches Eisenbahn in Tin

Consumers of Eisenbahn in the region South of the country will find a novelty in the gondolas. The beer of Blumenau arrives with a new packaging in Tin sleek format and with texture. This is the first time the brand brings its canned liquid, keeping the faithful and flavor with the same formula of long neck and 600 ml packaging.
The idea is to offer an option to more than the consumption of beer drinkers. According to figures released by the CervBrasil, Brazilian Beer Industry Association, since 2010 the cans gave a jump of 11.2 percentage points in its market share.
"We believe in the democratization of special beers and we want to contribute to that beer lovers have access to quality products and fair price. In recent years, follow the changes of habits in beer consumption in the country and we''re betting on this new market, "says Alexandre Candido, marketing manager of Brazil''s special beers Kirin.
that produces drinks that give pleasure and joy, believe that there is much more in a liquid than just its consumption. Why does an invitation to all who believe and want more out of life: "live your Thirst". With this slogan, the company embraces challenges, dreams and desires of people for their lives.