European market adopts aluminum to meet demands of the modern consumer

Global research about behavior trends and expectations of consumers, such as disclosed during the international fair Anuga of 2015, highlight the need to innovate to meet companies and brands a market that demands practicality and quality power supply.
Responding to these demands, offering practical solutions and simple, according to Assunta Napolitano Camillo, President of the Institute, is a matter of survival.
To demonstrate innovations that meet the latest trends, Assunta highlights the increased supply of pré-prontos dishes packed in aluminum containers that come directly from the gondola to the oven and then to the Bureau and washing-free after use.
"In Europe, we find foods such as chicken and fish, in sealed aluminum baking sheets with transparent films and identified by labels, self-adhesive plastic film, or overlaid with strap on BOPP, presentation-quality superior," says the packaging consultant.
In supermarkets in Germany, it is common to find ready meals to ensure practicality and conservation of nutrients of food thanks to the aluminum packaging. For example, the company Nixe, second Assunta, provides consumers with tuna salad and other ingredients seasoned Mexican mode. She explains that "packaging is printed, because it uses a semi-rigid tray with aluminium sheet.
the Austria, the trout Pate of the Inzersdorfer comes in a standard tray also sealed with aluminum foil and contains type adhesive Bull, in which consumers find recipes of dishes prepared with the product. And the French Auchan supermarket network adopts aluminium packaging with easy open (easy opening), with plastic cap that ensures the lock, in case the product be consumed all at once.
"I believe that option by aluminium is due to the nobility and the lightness of the material, as well as the possibilities of good quality printing, sealing in same material or in transparent film," says Assunta.