O Boticário creates fragrances with consumer participation

The fragrances "River, I love you", from the Apothecary, have packages created in tribute to the wonderful city. The design of the packaging was created by Brainbox strategic Design.
The three female versions-River that delights, like a River, River that animates – and the male vibrating River were created from an unprecedented initiative of perfumery in Brazil: the co-creation. The audience got involved since the concept until the choice of fragrances, which were produced with aromatic essences collected at the sites of the city more indicated by cariocas. More than 9,000 people participated in the project, sending images and declarations of love to the city, in addition to the four houses of the world's most important fragrance-Firmenich, Givaudan, IFF, Symrise – which for the first time have collaborated to materialize this passion for the river.
The Brainbox gave the final touch in this successful project, developing vibrant packaging with illustrations of Felipe garden, artist carioca which has brands such as Louis Vuitton and Hermès.