BRAHMA HOLDS 54 percent of the market without ALCOHOL

The Brahma 0.0%, launched at the Confederations Cup in June 2013, already accounts for more than half of the Brazilian beers without alcohol (54%) says the Vice President of marketing for Ambev, Pedro Earp. For the VP of sales of the beverage manufacturer, Alexander Médicis, campaigns focusing on prohibition, which aim to encourage the responsible consumption of alcoholic beverages by drivers, help boost sales of the product. According to the company, since the product launch the participation of non-alcoholic beers segment within the Brazilian beer market increased from 0.7% to 1%.