Olé launches tomato paste in glass cups of soap opera Chiquititas

In partnership with the SBT Licensing, licensing area of SBT, the Preserved Olé presents to market its line of tomato extract with prints of children's soap opera Chiquititas. 10 glass collectible cups are produced by Owens-Illinois, with photos of the characters of the novel.
This is the first experience of Preserved Olé with licensing and aims to reach mothers through the desire of children to collect the glasses that are reusable. "Historically the tomato sale in glasses decorated has great representativeness in our sales. With the inclusion of the line Chiquititas our goal is to increase 35% the current volume, because it is a strong brand, with more than 300 products already licensed and very successful ", says Krishan Kant Oliviéri, marketing manager of Olé.
"For this the packaging-I worked with up to eight colors to get the loyalty of a tonality and real photography", explains Mauricio Camasmie, business manager of the food category of Owens-Illinois.
Steel lids with easy open system are provided by Rojek.