Biocolor Man introduces new formula and packaging

Biocolor Man, leading brand in the segment of male coloration in Brazil, just won new formula and more modern packaging. Great ally of consumers who wish to cover the white wires with naturalness and discretion, Biocolor man is a toner at the practical that can be used in the hair, beard, moustache and sideburns. The new formulation tones the wires without avermelhá them and is composed of assets that provide strength and resistance, as well as assist in combating one of the main causes of dandruff. The result is a hair hydrated, shiny and very soft.
Currently, the Brazilian man spends more than $ 80 million per year with items of beauty and is increasingly vain: 40% of respondents * research conducted by PiniOn to Biocolor considers the ritual of care as a pleasurable activity, and no longer a compulsory routine and dull. And when it comes to this, there is a consensus: they seek simple solutions to their daily lives, as well as practicality and quickness.
"The male coloration segment grows too high above the female, and Bicolor man is the great leader and highlight of this market," says Daniella Shines, Biocolor marketing director. "And to continue the development of the male market and maintain their dominance, the line was relaunched with new packaging more modern, simple and didactic which highlight the benefits of the product, which includes information 1 3:0 pm and five minutes of action", completes the Executive.