The Antarctica creates decorated cans that are named neighborhoods of Rio de Janeiro. There are four versions of 550 ml, with illustrations of musicians who are the "ambassadors" of the brand.
Each chose a neighborhood to be represented in the cans. Tin with Marcelo D2 presents Lapa, packing of Arlindo Cruz brings the neighborhood of Madureira, Mart ' nália chose the Vila Isabel and Mumuzinho, opted for the Realengo. The campaign "the Freebie" is signed by AlmapBBDO.
Embalagem Marca - 13/08/2013
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