The good transforms packaging into products

Ambev's beverage brand, the Bemo, presents the bagaço sustainable platform with the proposal of removing 100% of the amount of long-life packages produced by the company per year, equivalent to one thousand tons of waste. The action is a partnership with the Recycling Route project.
Part of the box will return to the brand's production cycle in the form of recycled cardboard boxes, and part will carry the message of the importance of recycling to consumers as products that will be intended for non-governmental organizations.
The first product of the platform is a series of 20 bicycles. Manufactured in partnership with Muzzicycles, they were produced with about 8,000 packs, 400 long life boxes per unit. The bikes will be donated to rio's NGO Abraço Campeão, Rede de Desenvolvimento da Maré, Centro Comunitária Irmãos Kennedy and Sim, Eu Sou do Meio.
The company will also produce tiles and plates, which will be donated to the ngos Teto and Ecolar, which build popular villas, and glasses, which will be marketed.
The good also plans the punctual production of other products.