Paçoquita is now also ice cream

Paçoquita now offers a new form of consumption: pasta ice cream. The novelty is the result of the partnership between Santa Helena, manufacturer of Paçoquita, and ice cream producer Whaka. The mass ice cream will be marketed in 500 milliliter pots, decorated with in-mold label. According to Tiago Garcia Leal, marketing and innovation manager at Santa Helena, the partnership will extend for an unlimited time and seeks to deliver another tasty experience to the public. "Paçoquita is a very versatile brand, which has its own version of different items, as in the creamy version of peanuts and bullets. Still, through new partnerships, we seek to make the product even more democratic, suitable for different consumer opportunities", says Tiago. According to Sérgio Ricco, CEO of Whaka, the partnership should arrive in the near future to the United States, where Paçoquita is already present. The packaging design is from Omeio Comunicação & Design.