The strategy adopted by the GPA to stimulate consumers with offers tailored to applications received sales of some categories in Extra and Sugarloaf. The participation of fuels, for example, jumped 30 times because of activations done through applications. Bakery, rotisserie, fresh produce and Perfumery more than doubled to your participation in sales.
On the fly. In two years, sales have been identified, those that the client enter the SOCIAL SECURITY NUMBER to get access to discounts, increased from 76% to 85% of the total in the Sugarloaf and 47% to 55% in Extra. Today, more than 8 million people have access to the applications of the two retailers that offer lower prices to who identifies himself in the cell and in the box. If users of the apps formed a State, would be the 10th of Brazil, between Santa Catarina and para.
O Estado de S.Paulo - 07/04/2019
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