Online sales grow 14% in the first quarter to R $17 billion, says survey

Online sales go from saves, despite the still slow economy upturn. In the first three months of the year, shopping over the internet grew by 14% and totaled $17 billion, R according to Buy Trust security company & digital created by ClearSale. The numbers guarantee to Brazil the lead in online sales among the countries of Latin America and the 10th position in the world rankings. And the pace should continue racing. The projection for 2019 is that online sales reach R $74.8 billion in Brazil, 21% higher than the amount seen in 2018. A total of 174,000 requests should be, with average ticket R $429.63, of 18% and 3%, respectively. To the Executive Director of the Buy & Trust, André Davis, the consumer is more familiar with online shopping and search already purchase items on the web that go beyond their basic needs. Between January and March there was a 35% increase in the number of customers, which amounted to 12.9 million. The amount spent (total spent on average for each consumer during the analysis period) also recorded an increase of 14% in the period, going from R to R $1,036.20 $1,180.00. The average ticket was R $427.40 and consumers on average 3 purchases in the quarter were held. The Fashion and accessories segment represents the largest share of orders, with 19.5%, followed by entertainment (11.8%) and telephony (10.4%). In terms of Telephony billing comes first slice of 25.6%, followed by Appliances and ventilation, with 13.3%, and entertainment, with 12.3%. Among the categories analysed, all grew conservatively, being responsible for the main fashion and accessories increase registered during the period, with 1.4 percentage point. On the other hand, the Telephony segment had fall of 2.3 p. p for the quarter. "Even with the fall in this period, the telephony sector recorded an increase of 20% in average ticket. That is, consumers are strengthening your relationship with carriers to acquire more services with those companies rather than search for new offerings from competitors, "explains Dias.As women accounted for 53.1% of purchases made in the first three months of the year, but the male audience has higher spending to buy higher value-added products like electronics and telephony, with average ticket R $490. The average age of buyers, for your time, is 37 years. The largest concentrations are in the South and Southeast regions, which totaled about 83% share of e-commerce applications.