Nubank social network launches to engage more users

The fintech Nubank has launched a new platform, the social network NuCommunity. The network will serve to customers of financial services startup taking questions and receive information about the company. The more engaged members of the social network will have early access to new features of the company. The social network is open to anyone and is not necessary to have account in the financial institution. But to interact, ask questions and contribute content, you must register. The most engaged users will have access to exclusive areas of the site, test first hand the new products, have direct access with the Nubank team and win free gifts and unique experiences. More than 20 million people have already asked for the card and the company now has 6 million customers. The creation of the social network follows several ads made in recent months, as the creation of the debit option, ability to serve and offer loans to customers. The releases are offered initially to a small number of customers on the basis of tests, and then extend to a larger base. The personal loans were announced in February, initially offered to some credit card customers and digital account. Already the debit function in digital account, launched in December last year, has already been ordered by more than 1 million customers. Half a million already received the invitation to use the function. The engagement of customers, which ultimately becomes fintech ambassadors, is one of the reasons for the growth of the company, alongside the launch of new services. The Nubank closed the year of 2018 with prejudice to 100.3 million dollars, 14 percent less than the previous year. The user base has nearly doubled in the period. Reached 5.9 million credit card customers, up 93%. A highlight of the startup is the growth of NuConta, the company's digital account service. Launched almost a year ago, the Bill has 4 million customers and registered a total value of deposits of 2.43 billion reais. About 1.4 million of people have joined the NuConta since December last year, when it was launched the debit function. The owner of the purple card is the biggest of Brazil fintech, valued at 4 billion dollars since October last year, when he received $ $180 million in contributions, a group led by Chinese Tencent. The company has already picked up about $ $420 million in seven rounds of investment from your Foundation, in 2013, by Colombian David Velez. Among the funds that have invested in startup, are some of the leading names in Silicon Valley, such as Sequoia Capital and the Capital as well as the Ribbit latino Kaszek Ventures.