Friboi Registers High sales of Steaks

JBS Friboi, brand, claims that had a growth of 45% in the segment of noble courts in 2018, considering the brand 1953, launched in January last year, and the Swift Black. While the first mark is dedicated both to the retail and food service, including presence in foreign markets, the second is sold only in boutiques and in restaurants. Today, the 1953 is present in 5,400 POV's from 15 Brazilian States. "The growth of the niche of high-quality beef and higher added value has been pulled for more demanding consumers, seeking to increase the consumer experience," says the President of Friboi, Renato Costa.