King Case advances with mobile accessory

On the weakening sales of new smartphones in the country, the King Case franchise network grows with the trade in Accessories for appliances. With focus in the State of São Paulo and in the Northeast, the company counts with the customization of products sold to fall in the consumer.
According to the Director of the network, Oscar Maldonado, the goal is to reach 15 units this year, with a focus on customization to stand out from the competition. "Our differentiator is customer service and exclusivity of the cases, that can be done with the photo that the customer wants," he says.
For the future, the goal of the company is interact so increasingly customized with customers, and to accelerate the process of national expansion, the company has adopted, at the beginning of last year, the franchise model.
"We close practically 2017 with the same billing the previous year in our stores, however, we can offer our franchisees, who brought a 6% growth in overall network billing", celebrates the Executive.
To get close to the younger audience, Martins comments that the company's plan is to throw continuously exclusive products, encouraging new entrepreneurs. "We have a fully dynamic Studio system on the internet. We intend to make available and encourage anyone to create their designs, insert the system and still invoice with sales ", he argues.
From the point of view of the client, Malik as the focus of the company is investing in loyalty, with progressive discounts for those who are already a client of the King Case. "As we have exclusive products, our idea is to create a discount for replacement of items purchased by our customers."
Search for franchises
To get the 15 stores this year, the company intends to seek entrepreneurs, mainly in the States of the Northeast and Sao Paulo. With franchise models that fit the profile of the future while enumerating operation options Martins shopkeeper, which passes by the template store in store, street shops, shopping and kiosks. "Our concern for the training is too large. Help from the choice, tax regime, finance, sales and marketing, "he explains, noting that it is possible to purchase an operation from R $50000 and network will also help in adjusting to the rules of the new LABOR CODE.