Thursday, May 11, 2017

New concept of space conquest in Barbershop played Brazilian beauty market

A survey conducted by Euromonitor International company points out the growth of 7.1% of male beauty market in Brazil, in 2015. The forecast is that the same percentage of increase stays until 2019, putting Brazil on top of the market. A decisive factor in the growth of this demand was the birth of hipster culture and style "lumbersexual" or the famous "lumberjack".
The Brazilian Association of the industry of personal hygiene, perfumery and cosmetics (ABIHPEC) released a survey revealing that the sale of cosmetics, including shaving, intended for the male audience grew 2.4% in Brazil and currently, male products represent more than 10% of total consumption of HPPC in Brazil, totaled $ $43 billion.
An example of this new crop is the Barber Shop Mr Franco who was inaugurated on May 4 day 2017 in Moema and is located within a complex of beauty called "space Le Cinq" that beyond the barber shop also has a beauty salon, aesthetic plastic surgery clinic, nutrology sports and meeting point for business meetings.
"With the growth of male beauty market identified the opportunity to create a space that meets the needs of modern man, in terms of sophistication and exclusivity. The Barber Shop Mr Franco has a discreet environment, with unusual decoration and elegant at the same time, within a multi-purpose space related to health, beauty and wellness, "said Diogo Martins partner of Mr. Franco will be inaugurated Barbershop in Moema-São Paulo.
Abihpec - 09/05/2017
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