Accorhotels brings first hotel of the Fairmont to Brazil

The AccorHotels will rename the Sofitel Copacabana, Rio rim hotel. After a reform which starts later this month, he will adopt the name Fairmont, inaugurating the operation of this brand in South America. The works are scheduled to finish in 14 months and the hotel will keep its 400 rooms, but renewed, and will also have a Convention Hall for 800 places. Between 2012 and 2016, the AccorHotels made 25 openings in the city of Rio de Janeiro, bringing eight to 32 the number of hotels in the State; last year, she brought the Mama Shelter marks and MGlalery to South America, also through the capital. Of the 289 Accor hotels in operation in the region, 252 are in the country; until 2020 the goal is to achieve 500 hotels in South America.
"The AccorHotels acquired FRHI Hotels Resorts and its three brands & of great prestige in 2016: Fairmont, Raffles and Swissôtel. It''s an honour to inaugurate the first region in Brazil Fairmont ", says Patrick Mendes, ceo of AccorHotels South America.
With the idea of maintaining a special bond with the essence of the destination where it is present, the Fairmont brand invests in design, in food and in the launch of trends in its projects; among them are The Savoy in London, and The Plaza in New York. With 70 hotels worldwide, in 22 countries, the full mark 132 years in 2017, since your first inauguration, in 1885, in Bermuda.
At the same time, the AccorHotels announces that, after investment of R $30,000,000 for reforms, Cesar Park River, located on the beach of Ipanema, will adopt the name Sofitel Ipanema. "This transformation is part of the ambitious project of the AccorHotels in making the Sofitel Ipanema one of the best luxury hotels in Rio and Brazil," says Patrick. The ceo reveals that the idea is that the AccorHotels be the first luxury hotel market player through the design experience to gastronomy. "Rio de Janeiro is the second State with the largest number of hotels in operation of the network and has a great potential for the business and leisure tourism", concludes ceo of AccorHotels South America.