Packaging is the motto of global campaign of Havaianas

The global campaign of Havaianas for 2017, created by AlmapBBDO, arrives to the various countries where the shoes are marketed in the form of special packaging and multicolored.
The concept of the campaign is "Flip-flops. Made of Brazilian summer ". In the international version, in English, it is translated to "Flip-flops. Made of Brazilian Summer.
Each package highlights, with a different illustration, "the essence of Brazilian summer, your joy, the rhythm, the seemingly endless energy and the unique way of the Brazilian people make friends".
The collection of packaging has led to several posters, ads, gifs, vignettes and material for Windows. Boxes, cans or bottles will be used throughout the year in activations, press kits to influencers and direct marketing actions.
In Brazil, the packages will be released soon.