Nike wants to Expand with New Bias

Nike's reframing your distribution strategy with third parties and is developing ways to expand their own stores. So established that now will focus their efforts on only 40 multi-brand retail stores around the world. According to the American press, the purpose of the change in strategy is to make the company grow approximately of 50%. Digital platforms, the expectation is that the turnover of 15% advance 30% in 2018. Another strategy revealed is that the multinational plans to double the pace and impact of innovation in their products and platforms and thus reduce the time of creation of new products for 50%. Furthermore aims to improve the relationship with your customers through channels and online experiences.