Heineken becomes the second largest brewery of Brazil

The big Dutch company Heineken announced the purchase of Kirin Holdings, Brazil for € 664 million, about 2.2 billion R$. With the deal, Heineken became the second largest brewery of Brazil, behind only the Ambev.
Among the acquired portfolio brands Kirin are Schin, Devassa, Baden Baden and Eisenbahn. In addition, it also produces pharmaceutical products, chemicals and a line of juices and soft drinks.
The main goal of the company is to increase the presence throughout the country and strengthen your portfolio of brands.
"This is a transforming transaction in this important market, contributing to the successful track record that we recorded in the premium segment and strengthening our platform for future growth. Reiterating our commitment to the Brazilian market and confidence in our ability to generate positive results in the long term in all segments of the market, "said in a statement, Jean-François Van Boxmeer, Heineken chairman and CEO.