Custom printing industry marketing beverage favors

The releases of aluminum cans customized campaigns are part of the marketing strategies of the industry of beer and soft drinks to provide a differentiator between competitors who share the same space on the shelves of supermarkets.
Among the most recent is the campaign "Speak on the Tin Kaiser", which since January brings 14 different phrases on labels of beer brand and still interacts with the consumer, who can customize a virtual Tin with your own sentence and send it to friends via social networks.
Labels options dialogue with the consumer was extended thanks to the technological development of the printing process. "The unique design of the printers, created 50 years ago, was designed to enable the production of a single Tin art. This made meet the innovative projects of customers who wanted to place on the market lots of cans with multiple Arts ", explains João André Villas-Boas, supervisor of development of labels, manufacturer of aluminum cans. Dynamark technology developed by Ball, a single batch of cans can be printed and 24 different images simultaneously. According to Villas-Boas, in the traditional process, the creation of the labels was limited. "At most, there were two or three arts, and the only option was to do whole batches art first, then the second and the third. The exception was when we had two printers printing on the same production line, it meant that we could do two Arts simultaneously, "explains Villas-Boas.
According to the supervisor, today the graphic labels varieties are endless, with the difference of the aluminum cans. "I believe that I haven''t explored all the potential of this technology. Unlike other packaging for drinks, can be printed on any surface in your ͦ 360, and it offers a wide field to be exploited ", he concludes.