Chocolate reduces weight to fit in the pocket of the consumer

The segment increased by 0.8% your marketshare in 2016, even with a 9.6% drop in volume sold. The category of chocolate as a whole fell 12.7 percent, according to the Nielsen consulting. Franchisees of a greater demand for Kopenhagen felt cheaper products, which led to the sale by weight in some units, says Renata Vichi Mathur, Vice President of CRM group, which controls the brand.
"Today we have 185 of 347 stores with this option, which represents 6% on revenue." The '' snacks '', entering the category of smaller volumes of Nielsen, still have little relevance to Hershey''s, but will represent 10% of the business until 2020, says Marcel Sacco, Chief Executive of the brand in the country.
The company will launch at least five items of this segment until the end of the year, says the Manager.