BOPP search Easter refuge from the crisis

Chocolates and confections mobilize in sectoral projections rounded, 25% of the Brazilian consumption of super offered film polypropylene polypropylene films (BOPP). In this compartment, Easter, scheduled for April 16, is the Lord of the rings of annual sales. It is a stronghold of body musculature: even in a recession without truce, Brazil remains the fifth world chocolate market, with average per capita consumption of 2.5 pounds. In 2016, the pascal movement issued reflections of purchasing power in free fall, the example of disputed stratagem, adopted by certain strong brands, reducing the weight of eggs unattended correlated reduction in the price of the product. Still, sales have denied fire: the production last year closed at 14,300 tons of chocolate Easter against the previous period measured 19,700. For the campaign this year, manufacturers are with the ascent to 120 eggs releases shelf against 147 in 2015 and the most affordable product offering is on the agenda, in order to keep alive the national custom of giving eggs during the festivity. According to Ibope survey, a share of 63% of the population presents with chocolate over Easter.