Coca-Cola redesigns packaging

The first news from Coca-Cola to 2017 are its new cans and bottles pets. In the new packaging of the brand, which arrive on the shelves until February, the famous red disc is the center of the visual identity and the color of each version (red for the original flavor, black for Zero sugar and Stevia green and 50% less sugar). Another novelty is that Coke Zero presents a new formula, closer to the regular version and call Coke Zero sugar.
"The people''s lifestyle changed and we will offer more choices to the public for us to adapt to these changes. We are using the strength of our flagship brand to speak clearly about options. Is the same Coca Cola with different versions for those who want to reduce sugar intake, "said Henry Braun, President of the Coca-Cola Brazil. "And we''re going beyond. We will use the fortress of our xistema to get to the end of 2017 with a 50% higher in the distribution outlets of all Brazil ", he adds.
The change is part of the strategy of the global campaign "taste" ("Taste the Feeling"). The complete campaign launch of new packaging has merchandising actions in basic cable television movie on TV, social media disclosure, activations in points of sale and sampling.