Mira cosmetics the Middle East to grow

To raise revenues, the Brazilian cosmetics and beauty products wants to increase export of their products. And the biggest target is the Asian market, especially the Middle East. Sales in the region grew 19.1 percent in 2015 compared to 2014. "After the World Cup and the Olympics, Brazil''s image is good. Products that have link with Amazon, with nature, have good entry abroad ", says Justin Barthe Farias, from Sebrae-SP (Brazilian service of Support for Micro and small enterprises). "It''s a good time to plan and get these opportunities in the international market", adds he. After an average annual growth of 11.4% over the last 20 years, the national industry of cosmetics and beauty products and hygiene had a fall in 2015. Despite this, would you consider that this is still one of the most promising areas for new business in the country due to the potential for expansion. "Brazil is discovering the Asian market. There''s a demand for the quality of brazilian life, our nature, "he says. He cites China and Japan as markets. Today sales are concentrated in Latin America. The ten countries that receive Brazilian products are in the region — and buy 80% of everything that is exported by the sector. The ABIHPEC (Brazilian Association of the industry of personal hygiene, perfumery and cosmetics) has intensified since 2014 the efforts of Brazil, beauty care initiative that supports companies that want to export.
This is the case of Shinsei. In operation since 2002, the company of São Paulo has made occasional sales to Germany and the Middle East, but now intends to establish a regular flow and participates in the beauty care. "Shortly after starting the company, we received a proposal for supplying products to Saudi Arabia, but we refused because we wouldn''t be able to produce the necessary" says Toshihiro Asamura, partner of the company next to the sister. "Now let''s get ready to get better," sets. The goal, he says, is that sales to outside contrabalancem the fall in the domestic market and help increase revenues, in the House of R$ 500,000 per year. "It''s the old story of don''t put everything in one basket. Exporting, when here are bad and outside it to better balance, "he says. Is a process by which the Surya Brazil. Created in 1996, the company of São Paulo managed to increase by 70% in dollar sales last year, says partner and founder, Clelia Angelon.
"From the beginning, we had a concept of being a company healthy, environmentally friendly and does not test products on animals," says she. "This opened a lot of doors out there." -PLANNING To Fahmy, Sebrae, start exporting involves a number of risks, especially for smaller companies. "It is necessary to adapt products and make some investment. So we must hit first, because there will be no second chance, "he says. Between the beginning of the planning and the beginning of sales abroad, generally ranging from six to 18 months. He recommends some steps that the Manager must follow when you decide to sell outside the country. The first is to make a diagnosis of the company products. The idea is to find the best merchandise for sale and what is the ideal country to start. "In General, it takes some adjustment, is in color, name or on the packaging," said Farias. "In some cases, it''s worth a look for a partner in the country of destination to take care of the business side."