Blondine brewery launches line of soft drinks

The Blondine, known for its craft beers, launches line of soft drinks Be Pop. Are five natural flavors: 2 lemons (tahiti and Sicilian), Pink Lemonade (lemon with Raspberry), Orange, Guarana, and tonic with cucumber.
"For us the Blondine, besides the quality and purity of everything we do, creating unique flavors is also a skill and passion. Everything we do is careful craftsmanship and this universe we love. The company is in a good moment to show your ability and present an innovative product, "said Gholamreza Xerfan, Managing Director of Blondine.
The Blondine was supported by the Lincoln Seragini Branding consultant to develop the product and product packaging.
"When you come to Blondine we create together the concept of line, I accepted on the spot. I think it''s important when companies purport to do something new, that challenge consumers. To Be Pop, the idea is to offer a more natural product and that converse with the philosophy of the brand, which is to produce handcrafted drinks, "says the consultant.
The sodas Be Pop are formulated from the fruit pulp, previously microbiologically stabilized. Compared with the traditional soft drinks Be Pop has less sodium (in some flavors to 0), contains fruit pulp, half the calories and lower carbonation.
The 355 ml glass bottle has a retro, multicolored twist lid and label of textured paper, emphasizing the handmade touch.