AmBev expects improvement in sales in 2017

Ambev does not believe in a move very fast reversal of the crisis that led to the fall in the volume of beer sold in Brazil.
To the President of the company, Bernard P, a "radical change" is not expected, but he sees a month-to-month recovery and wait 1 2017 better.
"We see the volume evolving and we have initiatives to come in 2017 enjoying a moment of Brazil that should be better," said the Executive.
P participates in the Day of Responsa, Ambev''s initiative of awareness about responsible consumption of alcoholic beverages in bars.
Asked about the time harder especially for sales in bars before the retraction of consumption outside the home by consumers, Paiva said the company has initiatives to assist institutions to improve the recipe, and quoted partnerships to redecorate and local support.
At the same time, the company has tapped the scenario of greater sensitivity of consumers to price to stimulate the sale of returnable bottles in supermarkets.
"The volume sold in supermarkets, which concentrated on cans, has migrated to the returnable bottles," he said. "At a time we''re challenging macroeconomic benefits for a lower price," he added.
On occasion, Ambev stressed his plan to expand sales of beverages with low-alcoholic or non-alcoholic. The goal is to have 20% of the overall volume coming from these sources.
In Brazil, the company hopes to intensify the distribution of Brahma Zero. According to Paula Lindenberg, Vice President of Marketing, the company hopes to insert the brand into new points, as establishments in that it can be consumed during lunch.
"There''s plenty of room even with the Brahma Zero and we have projects to advance with the category," he said.