Fashion, architecture, design and even sóciobiológicos behaviors. As occurs every year, the Verallia noted all these elements and produced material with the key trends for the coming year, giving customers the opportunity to create, draw and have ideas to develop solutions tuned with what''s coming.
It is also based on this material that the team of developers of Selective Line, premium line of Verallia, choose bottles and works on new decorations in order to give the customer the freshness of novelty in their products and the ability to be one step ahead of the competition.
Christened Trendbook 2017, the material is produced in collaboration with the French Agency Carlin, who since 1947 come anticipating global trends of consumption. The videos bring several images showing colors, typography and the entire aesthetic that should prevail in the coming years.
For 2017, developers left the premise that daily life has become increasingly rational, making the search for the re-enchantment more vital than ever. Thus, the immediacy of pleasure cannot become the primary impulse of consumption, and the emotions experienced are the order of the day in order to attract people. From there, arrived in three models-base:
-Eden focuses on the search for new experiences and, with packaging that recall the desire to beautify daily life;
-Smoky brings the idea of experiencing and find pleasure in everyday life so romanticized and sublime;
-Euphoria evokes the celebration worry-free, in a constant party atmosphere.
"This sensitivity to capture the essence of everyday life makes Verallia a vanguard company, established as a true partner of customers to indicate their main paths to be followed in terms of aesthetics and of the market," explains Catherine Perez, Supervisor of Marketing Verallia
Embalagem e Tecnologia
News Item translated automatically
Click HERE to see original
