Soft drinks touch PET against the wall

From January to July last, the brazilian production of soft drinks totaled 7.8 billion litres or 4, 4% below the calibrated in the same period in 2015.Na same mat, report by Rabobank predicts sales of carbonated drink indentation of 4.5% this year versus the previous year, reaching the mark of 14.9 billion liters and, to 2017, the Bank waits for 0.7% decline on the balance of 2016. Fresh news and inedible for PET, whose No. 1 market is the soft drink industry. By the estimates of the Brazilian Association of PET industry (Abipet), polyester accounts for 80-85% of the packaging of carbonated. The crux of the matter is that the contraction of purchasing power exerted by the recession, undermining the permanence of sodas in shopping lists, is no longer a satisfactory explanation. Although the recession is circumstantial, the vigorous cycle of changes in certain consumer habits, the way global trend shows a path of no return. Disseminated by all social classes and age groups, the search for health, wellness and quality of life have placed the sodas in check, listed among the sugary products blamed for problems like childhood obesity, whose indexes in Brazil are alarming. As a result, the stronghold that is the Apple of the eye of PET suffer today under heavy cross-fire. The World Health Organization recommends Governments to tax sugary drinks for the sake of public health. The Mexico was one of the first countries to increase this tax and, as the rising price hasn''t diminished the local consumption of soft drinks, trombeteia already intend to raise taxes some more of carbonated. In Brazil, the largest manufacturers of soft drinks announced last June an end to sales of its products in schools, replacing them with their brands of juices, dairy and mineral water. It''s up to Carlos Alberto Lancia, President of the Brazilian Association of the industry of Mineral water (Abinam), lists the culture of healthiness among the justifications for significant annual rates of growth of total sales of its segment, calculated in orbit 15 .5 billion in 2015.
That twist picks up PET at a time unsettling in Brazil. Under the backdrop of the global surplus, resin prices with low bias, penetration of recycled polyester and the race by reducing the thickness of the bottles, the brazilian polyester capacity today hovers above the double than the domestic market consumes. The vulnerable flanks of the soft drinks industry scenario complicated PET arrives, on the back of the long-awaited upturn, a compatible relationship between domestic supply and demand.