According to the national survey on purchase intent of the Trade Federation, goods, services and tourism of Rio de Janeiro (RJ Fecomercio), parents '' day should move R$ 5.6 billion in brazilian economy. Even without sales estimates, the large retailers associated with ABVTEX (Brazilian Textile retail Association) are optimistic. According to the Fecomercio, the number of consumers who want to shop on that date grew 4 percentage points compared to the same period in 2015, from 32% to 36%. Among those who have intention of giving parents, 47% plan to buy clothes and 12% wish to offer perfumes, cosmetics, shoes and accessories.
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