Coca-Cola wants to grow in Brazil in 2017

Coca-Cola intends to resume growth in Brazil from next year. Who says Honduran Alfredo Rivera, is President of company for Latin America, who took office on Monday (01/08). According to him, the company and the bottlers will invest $ 3 billion in three years. The money will be destined to the manufacture, new products and marketing.
"We are expanding our portfolio and trying to see where there are opportunities," said, referring to the current economic crisis that Brazil is experiencing. The idea is to make the mix of Coca-Cola''s products more affordable to consumers. One of the actions for this, still under study, is the platform "direct consumption of the lares," used in Mexico.
It allows people to make requests directly by phone or online. When the truck arrives for delivery at the residence, the consumer can request any additional item. This strategy allows you to bring to the public new drinks from the company and obtain feedback from consumers about them.