Sales of wines and national sparkling fell 6.3%

According to data of Ibravin (Brazilian Institute of wine), wine and sparkling wine sales fell 6.3% national in the first five months of this year, compared with the same period in 2015.
The breaking of the grape harvest in the South of the country-a reduction of 57% compared to last year-and the tax increase at the end of 2015 are singled out as the main reasons for the retraction.
"With the high of the IPI and ICMS in many States, the participation of taxes in the final price rose from 56% to 77%," says the President of the entity, Dirceu Scottá. The federal tax, before R$ 0.73 per bottle, came to represent 10% of the value of the unit.
Until 2015, the market resisted the crisis, and sales climbed 1.68% from 2014. "The high of the dollar had a positive impact at first, but with the high taxation, we lose our competitiveness."
Smaller line the Salton wine crop in Rio Grande do Sul, fell about 15,000,000 pounds to 6,000,000 this year, says Executive Director, Luciana Salton. "Stocks, that were a problem, turned out to be a salvation."
The company should shrink its line, with 60 types of wines and sparkling wines, for lack of raw material. Another solution was to launch a product made with malbec grapes of Argentina. "This is our first importation will be 40000 boxes."
Despite the obstacles the industry, sales of the brand in the first half were stable, says Salton. According to Luciana, in 2015, the Salton made 338,000,000 R$.