Burger King in Brazil will use proceeds from the Heinz

The integration between businesses and brands controlled by Brazilian investment banker Jorge Paulo Lemann is still irrelevant in the country, in the eyes of the consumer, even with his accelerated movement of purchases of operations around the world. Lemann, Marcel Telles and his associates and Beto Sicupira, besides the drinks company InBev, are members of the Burger King, the Tim Hortons coffee shop and Kraft industries and Heinz-operations with total annual sales of $ 80 billion.
Since the megaconglomerado drawing clearer, consumer expectations of analysts turned to the synergy of trademarks and products-with possible use of inputs of Heinz Kraft (owner of Want) Burger King restaurants or in the integration of future stores or hot drinks network products Tim Hortons the fast food.
Tomorrow, a little warning that any synergy can advance in the country will be more clear. Burger King will announce which should offer to customers later this month, the Heinz Ketchup in sachets. In the USA, the network already uses the ketchup. Burger King, with $ 1 billion in gross sales in Brazil (grew 46% in 2015) has about 530 shops, where are offered 10 million units of sachets of ketchup a month.
The Heinz product list is bigger-includes mustard, mayonnaise and other sauces, but the stores around here will not the other lines now. To be available in stores, experts say that ideally, the product has major scale, which cheapens the cost. The ketchup, produced in Goiás.
"The public serving companies is very similar, the products complement each other and, thus, strengthen us in Brazil, strategic market for both companies," says Isabella Rizzo, marketing manager of KraftHeinz Brazil.
So far, the integration of the conglomerate of Lemann in the country just for sale, at Burger King, beverage produced or distributed by AB InBev, like Guarana Antarctica, H2O and Pepsi.
This year, Burger King reported in the US that sell hot dogs, the biggest change in the menu since 1979. In Brazil, the hypothesis is not ruled out, but there''s no prediction of initiation.