Sales of durable goods slows down in 4th Qtr

The Brazilian market for durable goods slowed in the fourth quarter of 2015 when compared to the same period of the previous year. The sales volume generated reached R$ 25.87 billion, 18.9% lower compared to the previous year, according to the GfK TEMAX report, developed by GfK. All segments showed retraction. The Brown Line of TVs and audio, retreated 23 percent in sales, and the white line presented fall of 20%. The categories of small appliances and printers and Peripherals have the smaller falls 2.5% and 5.6%, respectively. Smartphones, which remain the main Telecom category, presented 13% retraction.