Sale of drinks in capsules could double by 2019

The facility for preparing a coffee pod is earning more and more people. A survey of the British Institute Euromonitor pointed out that the global sale of capsules reached the equivalent of 1.4 billion in 2015 and R$ is estimated to reach R$ 2.96 billion in 2019. In Brazil, although the pods are present in only 1% of households, average growth potential is 10% per year over the next decade. A thermometer of the growth was the increase of 52.4% in this market from 2013 to 2014. The projection and the data of the Association of coffee industries. An eye in this vein, Octavio Café launched its line of five 100% Arabica varieties in May last year. "This trend is here to stay," says the Manager of quality and service, Tabatha Creaso. "There''s a joke in the Middle: If you take the perfect espresso, not serve; drink. There are many variables in the elaboration and the pod allows anyone to make a good espresso, "he says, explaining the increasing demand the Brazil Espresso, also started in April last year, to invest in grain gourmet capsules. The company, owner of the century-old brand Coffee from the Centre, in addition to the Coffee and Star of the newly-acquired Madame D Orvilliers, announced growth of 30% between 2014 and 2015. In July 2015 was the turn Point coffee and Café Pilão join in this market. "We take the tradition of strong coffee of Brazil for the capsule version", says the Director of marketing for JDE Brazil, Ricardo Souza. The Suplicy also began selling capsules, in February of last year. " Is the market of the time, "says the CEO Christian Almeida. According to him, the brand has sold a ton of coffee in capsule form.