Crisis affect supermarkets of SP and sector loses R$ 1.2 billion, says Apas

The retraction of consumption in supermarkets in 2015 was 1.39% according to figures presented by the São Paulo supermarket Association (Apas), Friday (11), in Campinas (SP). The decline in sales of 1.2 billion R$ did by increasing costs and the forecast for 2016 reaches -2% according to Apas. Campinas represented 3.7% of the annual revenues of the State, with 3.5 billion R$.
According to the President of Apas, Shivani Gaur, the sector grossed R$ 92 billion in 2015 and employs 512 1000 direct and indirect jobs. The industry, according to Gonçalves, is the last to be hit by the crisis, but the retraction represents a drop in sales of 1.2 billion R$. The performance of the sector in the last year was below the results of previous years, since 2008 the sector showed real growth averaging 5 percent a year.
"Our costs have gone up a lot. Last year we had an increase mainly in the electricity bill, which rose 40 percent. If the sale does not follow inflation, we feel the revenue fall very quickly, "explained to G1, Gautam.
With high inflation in some products, the Apas points a change in profile. "The consumer today is very versatile. He exchange of products with a very large speed, brand and stop consuming some products, "said the President of Apas.
Only the first two months of the year have been inadequate, according to Apas, to predict the numbers for 2016. "We''ve waited a real drop of at least 2% and the political crisis is interfering, and in business investment and also in anticipation of future consumption," said Gayan, who said that the sector could grow in 2016.
"If it wasn''t for this political crisis, I''m sure we would have little real growth," said the President.
Actions to increase consumption
With high inflation in some products, the Apas points a change in profile. "The consumer today is very versatile. He exchange of products with a very large speed, brand and stop consuming some products, "said the President of Apas.
The supermarket industry tries to reinvent itself to attract the consumer. "Every day there''s a tireless negotiating with suppliers to lower the price of some products to attract consumers," he explained.
The region of Campinas
Responsible for 14.50% of the supermarket sector billing in the State, the region of Campinas grossed 13.6 billion R$. The sector employs approximately 76 1000 employees in the region.
Just in the supermarket sector in Campinas grossed 3.5 billion in 2015 R$, 3.7% of revenues in the State of São Paulo in Brazil.