Sinuelo Winery launches exclusive bottle for its line of grape juices

The Sinuelo Winery, one of the most traditional of Brazil, which produces wines, sparkling wines and grape juices since 1963, has just launched a new exclusive packaging for its line of grape juices.
The new bottles were developed by Verallia-industry manufacturer of glass containers for food and beverages. The company has a long-standing partnership with the winery in supplying packaging for wines and juices. William Molon-Sinuelo Winery''s marketing manager, during the process of preparation of the new package were developed several prototypes until in innovative, elegant bottle and that offers a balanced and tasteful design. "We needed to highlight even more the attributes of exclusivity and quality of our product and that we believe in a bottle that took into account aesthetics, usability, attractiveness and innovation," explains Molon.
Produced with Flint glass (transparent), the bottles carried by the Verallia have bold design with sunken recording Sinuelo brand and highlight is its cinturado format. The sharp shoulder and wide mouth are other advantages to a packaging of juices. The project also includes a two-part label that accompanies the curvature of the packaging, besides facilitating the use and handling of the product due to anatomical format.
The grape juices of the brand Sinuelo and Agbor, which will be filled in the new packaging of 1 L and 1.5 L, are produced with selected grapes and harvested manually in boxes of up to 20 kg for greater conservation of raw material and its manufacturing process does not use preservatives. "We have, without doubt, a unique product and we needed to make it more modern and attractive at the point of sale. The partnership with Verallia enabled us this important evolution of the product and the brand, "says Molon.
With a total investment of 2.5 million R$, the new packaging can be found from as early as March in the main supermarket networks and specialty stores from all over Brazil, in the exclusive stores Sinuelo in Rio Grande do Sul, Santa Catarina and Mato Grosso, as well as the company''s virtual shop on the internet (www.sinuelovirtual.com.br).