Box of chocolates and chocolate bars they sell this Easter

São Paulo-amid the fall of the Brazilian consumption and loss of purchasing power, supermarkets Gauchos bet in other formats of chocolate to leverage sales over Easter, supplying the possibility of falling when buying eggs, considered more expensive.
If on the one hand the Gauchos supermarkets expect a fall of about 7.1% in sales of Easter eggs, on the other, maintain the expectation of record 8.3 percent more on purchases of chocolates in the box and 12.1% in sales of candy bars and tablets in the Easter period, in comparison with the previous year. The data are part of a survey of the State Association of Supermarkets (Agas).
According to the President of the entity, Antonio Cesa long, the date is the second best in sales for the sector after the holidays. However, the indebtedness of households, the increase in regular accounts, the growth of unemployment and the high prices of chocolates should change shopping habits. "[The above issues], contribute to a scenario of smaller gifts, but family celebration and appreciation of data points.
For this reason, between chocolate eggs, the increased demand will be greater for smaller and cheaper items. "Manufacturers have invested in the mix, and there will be eggs for all pockets and tastes", points out the President of the entity, in a statement.
Holy Week
According to Long, the purchases of these products must happen in the last week before the holiday (27/3), due to heat, which makes the storage of the products.
For the food and beverages purchased for the Friday and Sunday lunch, the expectation is high. According to the survey, fish sales should grow 11.5% in supermarkets in Rio Grande do Sul. "Due to the difficulties of supply of fresh fish, 95% of fish sold will be frozen," says Long. Already the wines should sell 5% more and the colombas, 3.6%.