Starbucks transformed coffee shops in Pokéstops

The rumors were confirmed. A partnership between the developer of the Pokémon game Go and Starbucks will transform the coffee shops of the franchise in Pokéstops. For those who still are not familiar with the term, these spaces are "gyms" which enables virtual players to interact with each other and find special items for the game, among other things.
According to the official page of the Niantic Labs, approximately 7800 stores in the United States became also a center of recreation and entertainment for fans of Pokémon Go. Of view of marketing, the balcony is to unite a globally popular game to one of the best reputation in the world, providing a new consumer experience.
And the partnership did not stop there. In addition to the virtual meeting point for players, Starbucks is developing a special product for the partnership: the Pokémon Go Frappucino.