Flor Fina brings $1 in products

Sao Paulo-the manufacturer of cosmetics Flor Fina wants to grow, with the development of new products and greater performance in unexplored markets. The company invested r $1 million to achieve these goals.
According to the Director of the company, Charlemagne, the injections were performed on market research that will provide the guidelines for the production and development of new technologies for products.
"With this strategy, we want greater presence in cities where we worked not so well, like Sao Paulo and Rio de Janeiro, in addition to the southern region of Brazil. The intention is to consolidate the brand throughout the country ", says the Executive.
Freitas believes it will be possible to double the revenues of Flor Fina until 2018, but does not reveal exact figures. "I see room to grow in spite of the competitive landscape. What is the consumer is price and quality, so there are no difficulties in competing in the market, "he says.
According to the President of the Brazilian Association of Indústriade personal hygiene, perfumery and cosmetics (Abihpec), Joao Carlos Basilio, the Brazilian market hygiene and beauty must move 2% less this year in about 2015. Last year the sector grossed $42 million, down 8% on a year earlier-the first in 23 years, reveals a survey released by Abihpec.
"Maybe 2016 has a minor setback and we''ve waited 1 2017 better," said Basilio, in a recent interview to the DCI.
Flor Fina Director adds that not even the crisis sent the investment plans. "Of course everybody felt the effects [of the crisis] at some point, but we should be ready to meet the demand when she returns. It shouldn''t take to occur and we cannot afford to lose the opportunity, "he said.
Export
Currently, the fine Flower exports its cosmetics to Mozambique and Angola, Africa. But in evaluating the Director is a job that needs to be "improved", whereas its intention to export 20% of all production of the company in the coming years. The company produces 4 million units of cosmetics per year.
"The export cannot be just a way out when the internal market. We want to make it a common practice in the company, "said Freitas, citing the Latin America and the United States as some of the countries that should receive the Finest cosmetic until mid-2018. "Don''t discount other destinations we want to seize every opportunity", defines Freitas.