Crisis drives innovation in the packaging market of solar products

Package, package, wrapper or container are related terms the concept of packing, reinvented over the centuries from the evolution of human needs. In any country, the packaging market is often a bellwether of the economy, since the growth or decrease in orders to factories is intimately associated with the commercial demands of various industries, such as food, beverages, pharmaceuticals, nicked, cosmetics and toiletries, among many others. In Brazil, the crisis is not suppressed the releases of the companies. Rather, what happened was an adaptation: the innovations of products were concentrated in the form of packaging, which have become larger or smaller, depending on consumer demand.
In specific segments, as in solar products, trends are promising, especially for next year. During the Olympics, the Aptar Beauty + Home launched in test character the Proteo, packaging concept in sachet of 50 ml transportable. "we conduct a search and identify the consumer greater packaging to keep in house and smaller versions of the same product to take with you wherever you go. That is why we developed the sachet of 50 ml ", explains the Coordinator of development of Aptar Beauty + Home market in Brazil, Martins Orpinelli.
In the study of the multinational, some data are quite curious: the niche of sunscreens, for example, is on the rise in Brazil. In the survey, 68% of people heard reported using some type of protective cream or lotion. "Manufacturers look for protection against ultraviolet rays can increase market share, given the interest of the consumer: 25% are interested in solar protection with anti-aging benefits, 23% in facial products that act against environmental factors such as pollution and 20% want products that also protect the hair and scalp," says Orpinelli.
Another technology that is revolutionizing the market is to Bag on Valve (BoV), like an aerosol, but whose concept is airless. With more features, functionality and greater protection of the most sensitive formulas, provides consumers with a better experience, since the product contained in the packaging – usually sprays, lotions and gels – has 360° functionality, has total evacuation and continuous spraying.
Two more products are moving the sector: the GS and EuroMisty spray pumps. The first is a versatile lotion pump that offers several aesthetic and functional benefits options. Made from a modular system that allows for easy customization, it also has an on/off locking system, making it easier to transport.
EuroMisty already offers a high quality spray, with wide variety of dosages, inserts and actuators that allow a wide range of combinations. The pump is easily customizable and has the ability to handle even the toughest formulations.
In the study conducted by Aptar, were found some peculiarities: even with the first drop in sales in more than 20 years, the brazilian industry of cosmetics, fragrance and toiletries, famous for not shake in front of instabilities in the economy, remains very strong. In the segment of sunscreens, 20% of the Brazilian users stated use products developed specifically for their own skin type.
According to the survey, some 23% feel safe using Sun protection products for sensitive skin, as SPF soaps, which keeps the skin protected even after rinsing the body. In 12 months, 27% of solar protection in Latin America were marketed as being suitable for sensitive skins, of which 66% were aimed at "kids" category.