Skol change designs of labels

The beer Skol has a new look. From this month, all the packs of Skol pilsen win a new layout: the yellow is more apparent and the highlight goes to the arrow. The idea was to exalt the Skol trademark, "the beer that goes down round", which becomes the great protagonist of the Pack, with bold colors and contrasting in environment, elements that bring dynamism and irreverence.
According to Fred Gelli, CEO of Tátil Agency, responsible for creating the new visual identity, were worked the great strength of the brand. "The yellow brings the vibrancy and energy that this in everything we do and arrow, Skol which is a powerful graphic icon with strong meanings, item that few brands can build with such consistency. The best is yet to come in the unfolding of the entire visual identity ", said Fred.
For Fábio Baracho, marketing director of Skol, the principal goal with the change is to reflect the attitude of Skol in brand packaging. "Skol is a cool beer, way ahead of his time, which is always on always looking for news to surprise the consumer. With the new visual, Skol passes to reflect this attitude in his packaging also branded "declared Fabius.
The distribution of the news has been initiated and will be available in major retail outlets in the country. The new packaging include the portfolio as the cans of 350 ml, 269ml, 473ml; the bottles of 300 ml, 600 ml and 1 l, in addition to the packs.