Monday, August 17, 2015

Miller brings 600 ml transparent bottle

Unprecedented format between the beers is possible thanks to the manufacturing process and cold filtering
The Miller Genuine Draft brings to the shelves the first national 600 ml transparent bottle, between the beers. This format is only possible, because Miller has a unique manufacturing process with four cold filtering.
According to Christian Blanco, Vice President of marketing at SABMiller in Brazil, this method of manufacture makes that there is no need for pasteurization or adding preservatives or antioxidants in the product. And the fact that Miller be manufactured now, locally (in the factory of Teresópolis Petrópolis group), with equipment imported from Germany to ensure the same manufacturing process and quality of Miller in line with international standards of SABMiller, will ensure an even more fresh for consumers.
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