Belvita expands portfolio and launches new flavors in the regular line and platform Yogo

belvita, integral of MondelÄ brand of products z Brazil, has just released two new flavors, cocoa and cereals; and Yogo Banana and Oats that are integrating the already varied portfolio of the brand.
Even in a scenario of economic change, the cookies seem to have stayed out of the purchases of the Brazilians, boosting the growth of the sector. Compared with 2014, the category grew by 3% in value this year (Jan-Jun Nielsen data) boosted mainly by the well-being products, a market that grew by 30% from January to June 2015 compared with the same period last year.
"Following the trend of increased consumption of wholegrain products, we bring you two more options light and very tasty with the nutritional composition differentiated from belVita, rich in cereals and vitamins," says Daniela Spila, Manager of the MondelÄ z Brazil belVita.
belvita cocoa and Cereals – thinking about pleasing the palates of Brazil, the brand presents belVita cocoa and Cereals, part of the regular line, as a new option for a balanced breakfast with the Cocoa flavor. The taste, which is leading sales in Europe and promises to be a success in Brazil, is already one of the three most sought after in the wellness segment and with high potential to generate incremental volume.
belvita Yogo Banana and Oats – the belVita Yogo, the first biscuit with filling flavor yogurt made with whole grains get a new flavor to firm up more and more in the market: Banana and Oats. In a few months on shelves, the line was bem-avaliada in research and now affixed to the taste of banana, one of the most popular fruits of Brazil and strong appeal in the universe of well-being, to further consolidate and please many palates.
belvita cocoa and Cereal and Banana and oats Yogo belVita will be present from August in the gondolas of the main retailers, except in the North and Northeast. The first, in individual packages with three units each (30 grams) and packs containing three sachets, totaling 90 grams. Banana and oats will be Yogo already found on the market in packs with three individual portions with 28 grams each.
With the releases, the brand has in its portfolio five flavors in regular line-Hazelnut with cocoa, honey and cocoa, oatmeal with milk, applesauce and cinnamon and cocoa and Cereals. Already on line Yogo, the options are Yogurt and honey, yogurt with peach and yogurt with Banana and Oats.